Technology of Customer Research

If your business uses any audio or video, you can measure its second-by-second appeal by utilizing the Tom Owens Research response dial. Measure the appeal of commercials, personalities, programs, music or political candidates. You've probably seen this technology utilized during Presidential debates. In one-on-one interviews, focus groups or large group settings your customers and potential customers will give you this competitive advantage information. You'll learn precisely what works and doesn't work. You will then be able to proceed with the confidence that you're doing the right thing, or you can make necessary adjustments.